I’m Nasser Ansari
Lead Product Designer by day,
Watercolor Artist & Photographer by day & night
Helping products feel and act more human & intuitive to the user’s touch.
Hi, I’m a Lead Product Designer (UX/UI) and I help products solve user problems and feel and act more human & intuitive to the user’s touch. I have a track record of shipping engaging products that attract and retain users.
I played a key role in streamlining processes, driving innovation through creating sticky tools, novelty AI features, and developing & maintaining design systems. I actively participated in full product rebranding and mentored designers and PMs across teams.
During my time at Picsart I worked in different teams in end-to-end product design in Mobile and Web Video Editor teams as well as the Text team covering multiple platforms including iOS, Android, and Web editors where we served over 150M MAU in enabling the creators in them to unleash their creativity.
I was privileged to be one of the people who helped Picsart become a unicorn startup in 2021.
I am a darling-killer and my motto is:
Ideas are disposable until they’re not!
I have led initiatives and collaborated with teams in various crucial areas, including market research, feature discovery, user research, usability testing, ideation, and rapid prototyping. By closely collaborating with stakeholders such as product managers, engineers, data scientists, and QA teams, I ensured meticulous attention to detail and facilitated iterative improvements that were in alignment with our strategic business goals.
I have a proven track record of shipping solutions that solve user problems while also contributing to the business goals.
In my recent projects, I’ve achieved significant impacts on product launches.
This includes a 35% conversion rate improvement with the launch of the Timeline and layers component in Picsart’s mobile video editor.
a 64% conversion rate improvement with the launch of the Animation tool on mobile.
Releasing font suggestions increased open to export rates in the Text tool by 4.5% which is substantial considering the Text tool is one of the very high usage tools.
Additionally, optimizing the mobile typing screen for the Text tool resulted in a 20% increase in revenue in the A/B tests.
pride & joyAKA My Works
pride & joyAKA My Works
* Video by my super talented colleagues at Picsart
AI Text Styles
Make your words pop with AI text styles
In the realm of digital creativity, the introduction of AI Text Styles marked a revolutionary step for Picsart. While many of the GenAI tools out there don’t serve too many actual use cases yet, this feature emerged to break the boundaries of conventional text formatting, offering a unique blend of visual appeal and technological innovation.
Layers Component for Picsart mobile video editor
Enabling multi-track video editing experience and more!
After months of user research, iteration, prototyping, and of course development, we shipped one of the best and most essential features for mobile video editing.
The Layers Component enables multi-track video editing. You can easily add all kinds of object, trim, duplicate, etc, and decide exactly where and when they appear.
Note: Unfortunately, some of the most exciting details can’t be disclosed [yet] due to confidentiality.
Play the video to see it in action!
Candela electric boats 🇸🇪
Animation, transition, motion, and UX/UI design
Building exciting digital experiences at the home of the world’s first-ever hydrofoil, long-range, fast electric boat!
Candela is the Tesla of boats and it actually flies!
Kentron real estate management suite
A suite of back and front offices to manage them all!
Kentron, a comprehensive real estate management suite, was developed to streamline the operations of a real estate agency, with an eye towards future scalability for use by multiple agencies. The suite comprises two primary components: a back office management website for agents, managers, and super admins, and a front office website for customers and end users.
Manual Tracking animation tool for Picsart video editor
Animate objects with the move of your finger!
Tracking is one simple straightforward method for animating objects. Just drag the object with your finger and the animation will be created according to the path you create. You can stop recording mode to change the starting position of the object.
You can also scale the object’s size up & down and rotate it while creating tracking animations.
Note: Unfortunately, some of the most exciting details can’t be disclosed [yet] due to confidentiality.
Play the video to see it in action!
Animation tool for Picsart’s mobile video editor
Animating objects with In, Out, and Loop presets
With the introduction of the intuitive Animation tool, the users are now able to animate objects with one-tap presets and tweak the animation settings.With the introduction of the intuitive Animation tool, the users are now able to animate objects with one-tap presets and tweak the animation settings.
Play the video to see it in action!
Animation tool for Picsart web editor
Animate every single layer and the entire project with just one click!
The Animation tool for Picsart’s web editor is one of the most powerful, intuitive, and easy-to-use animation tools one can find on the market.
In fact, the “All Objects” animation presets have the power to animate the entire project with a single click!
The creative animation logic we’ve designed for these presets add a fresh creative touch to your animated videos with a single touch.
Undo/Redo feature for Picsart’s mobile video editor
Problem:
Picsart’s mobile video editor didn’t have the undo/redo anywhere inside the editor. Because of the video editor’s layered structure, the existing photo editor undo/redo approach was not applicable and a new fundamental approach was needed.
Solution:
Instead of defining per-tool logic which wouldn’t be scalable in the future and would require constant maintenance with emerging new tools and existing tool changes, I created a generic solution that would fit all cases with a couple of edge cases that were handled separately.
I did multiple iterations with the team to ensure the logic is bulletproof, technically implementable, and with minimal maintenance work in the future.
heycar booth design with VR/AR solution
An expo experience to remember!
heycar is a start-up backed by Volkswagen and Daimler that has revolutionized the used car market.
The idea in this project is to take the cutting-edge VR tech and mix it with holographic imagery, so users can experience the interior of different cars and maybe even simulate driving them.
The most important gift designed for the expo is a set of cardboard smartphone-enabled VR kits, paired with the exclusive “heyVR” app, where the users can have a 360° experience of different cars.
Most people don’t have the luxury of experiencing different cars (e.g. SUVs or cabriolets). With this VR experience, they will have the chance to get a glance at what it would feel like to own specific cars. This smartphone VR kit, paired with the “heyVR” app, enables them to try different cars from the comfort of their homes.
